Social Media Dunkin'
It's difficult to move on when life lets you down, but a simple cup of coffee will help you remember how to start over again. This campaign uses illustrations of life's little failures over the cups with simple and smart copy, which communicated our concept of "Reiníciate" or "Re-start yourself."
It's difficult to move on when life lets you down, but a simple cup of coffee will help you remember how to start over again. This campaign uses illustrations of life's little failures over the cups with simple and smart copy, which communicated our concept of "Reiníciate" or "Re-start yourself."
Havas account
For the Havas account, our group worked internally to make something unique to be seen on every social network. We knew that every kind of special day was the best opportunity to create something different. Here are some examples:
For the Havas account, our group worked internally to make something unique to be seen on every social network. We knew that every kind of special day was the best opportunity to create something different. Here are some examples:
*It is no coincidence that the word "Castilian" has 10 letters and there are 10 countries in which Havas Group celebrates the Spanish. #HappyLanguageDay Link
* Not knowing what to answer in different situations of your day-to-day? Relax, on #StarWarsDay Master Yoda, Darth Vader, and Chewbacca teach you how to handle every situation that arises in an advertising agency. May the Force be with you! Link
Social Media insurance
Here, we let our lamp logo have a moment on the red carpet. Timed to the day of the world premiere of Aladdin, we created and shared this social media graphic that tied back to the movie. After a few minutes and throughout the day, the post became naturally likable.
Here, we let our lamp logo have a moment on the red carpet. Timed to the day of the world premiere of Aladdin, we created and shared this social media graphic that tied back to the movie. After a few minutes and throughout the day, the post became naturally likable.
* Today the world is asking for 3 wishes, what are yours? #GenieOfTheLamp Link
International
As one of the strongest truck brands in the world, International is a leader by always thinking about the wellness and improvement of its community. A long time ago, the company created Juan Rueda, a truck driver who is the voice of the brand and speaks the language of the people in South America. The project here was to create content for Juan Rueda's Blog while he was the one at the wheel and keep followers engaged with topics like Driving tips, Routes, Mechanics and Maintenance, Garage, Trucks, etc. Link
As one of the strongest truck brands in the world, International is a leader by always thinking about the wellness and improvement of its community. A long time ago, the company created Juan Rueda, a truck driver who is the voice of the brand and speaks the language of the people in South America. The project here was to create content for Juan Rueda's Blog while he was the one at the wheel and keep followers engaged with topics like Driving tips, Routes, Mechanics and Maintenance, Garage, Trucks, etc. Link
To keep the community interested and well-informed, we created new articles for the blog nearly every day. We utilized Facebook for conversations with our road buddies, who were engaged on the social network.
Being the voice of the brand lets you play with creativity and messages.
Super Ricas Website and Social media
Super Ricas is a trendy brand, and one part of the marketing strategy focused on the use of Emojis. The client asked us to develop a simple and interactive website, which featured an emoji as the protagonist. We created a photo platform where anyone could see that week's selected emoji on one side, and on the other, you could take a selfie imitating that emoji. The contest was on air for almost four months, received a lot of interaction, and the kids received crispy awards. Link
Super Ricas is a trendy brand, and one part of the marketing strategy focused on the use of Emojis. The client asked us to develop a simple and interactive website, which featured an emoji as the protagonist. We created a photo platform where anyone could see that week's selected emoji on one side, and on the other, you could take a selfie imitating that emoji. The contest was on air for almost four months, received a lot of interaction, and the kids received crispy awards. Link
A big community of kids engaged with the contest and they were all over our profiles. Link
This project about emojis was part of the calendar for months, so we made of the emojis "tha bomb".Link
E-mail Éxito
This retailer has the loudest and heaviest email database, and the work here was to create great copy in the blink of an eye.
This retailer has the loudest and heaviest email database, and the work here was to create great copy in the blink of an eye.
* They watch Wild Magic at their home, now you can watch it from yours. (copy for a movie about nature)
Writing for this company teaches a copywriter how to work with various categories at the same time while quickly changing between them. These examples highlight digital communications for its foundation, a movie, a premium brand, and a body cream.
