
Food can’t be described with words… I went to a restaurant for the chicken stew because last time there it was delicious. Food like that one here, so similar to Colombian food, is sometimes hard to find. I miss my food and the restaurants so much.
So the server came back, but what he had in his hands wasn't a stew. It was chicken soup, so I asked him, that’s chicken soup, right? In other words what he answered me was, “That’s what you ordered right?”. And I was like, yes! And sorry lector, but my first language is not English, so he heard me wrong, and I pronounced the word wrong.
I finished eating the soup for the first time, and it was so delicious, the restaurant reminded me more of my home meals, the ones that I saw in abundant restaurants in Colombia. Is this some kind of advertising to sell Colombian soup?
So the server came back, but what he had in his hands wasn't a stew. It was chicken soup, so I asked him, that’s chicken soup, right? In other words what he answered me was, “That’s what you ordered right?”. And I was like, yes! And sorry lector, but my first language is not English, so he heard me wrong, and I pronounced the word wrong.
I finished eating the soup for the first time, and it was so delicious, the restaurant reminded me more of my home meals, the ones that I saw in abundant restaurants in Colombia. Is this some kind of advertising to sell Colombian soup?

Read the life that you're living, go from the beginning to the present or backwards. How many moments lack correct conjugations? or should I say, attitude when you most needed. How many punctuation mistakes? those moments when you had to stop but you just couldn’t resist the temptation and did the wrong. Think about the long-complicated words you didn’t know how to spell... big problems you had to confront without enough arguments or armaments.
I can go on and on in this parallel, and you can too, but for now, what I want to say is that life is full of grammar mistakes and faults, and while it's passing, we just understand how to write it in the right way, with our own words and actions, letters and little sins, misspellings and bad decisions. We’re open books ready to be read, ready to show new chapters of our life, and I know the next of your chapters will be better written than the last.
I can go on and on in this parallel, and you can too, but for now, what I want to say is that life is full of grammar mistakes and faults, and while it's passing, we just understand how to write it in the right way, with our own words and actions, letters and little sins, misspellings and bad decisions. We’re open books ready to be read, ready to show new chapters of our life, and I know the next of your chapters will be better written than the last.

Makes you wonder, makes you feel happy, makes you miss your relatives, makes you hungry, makes you angry with others, makes you say cheers, makes you feel good with what you are, makes you read more, makes you love more your children and really take care of them, advertising makes you cry, makes you feel warm, makes you relax, makes you smarter, makes you... makes you... makes you.. is not that advertising is giving orders, but there's so much truth behind, so much information hid, and so many stories told, that you can't help think shit about it.

How is a copywriter thinking about life? What’s the purpose of advertising? Is it some kind of way to get to nirvana? If you haven’t asked yourself these kinds of existential questions maybe you’re too junior, ha.
I came up with this term because while life was passing, and I was working, my mind started to solve the communication challenges that I was living -> All The Time. Do you know the word Eureka was conceived in the bathtub by Archimedes? This info fits like a glove.
Adverlosofy is a way of thinking about the world through the eyes of advertising, it's a way of understanding everything through imagination, this is not an easy task for those who don’t believe their world spins around creativity and ideas, is for those who say: everything can be analyzed through a copy or an image, an image that says a thousand words and a copy that worth a thousand images. Adverlosofy is a different way of understanding reality, it's just a way of perceiving it. Maybe you’re not reaching Nirvana, but maybe you’ll be close to it with Adverlosofy. Don’t you think?
I came up with this term because while life was passing, and I was working, my mind started to solve the communication challenges that I was living -> All The Time. Do you know the word Eureka was conceived in the bathtub by Archimedes? This info fits like a glove.
Adverlosofy is a way of thinking about the world through the eyes of advertising, it's a way of understanding everything through imagination, this is not an easy task for those who don’t believe their world spins around creativity and ideas, is for those who say: everything can be analyzed through a copy or an image, an image that says a thousand words and a copy that worth a thousand images. Adverlosofy is a different way of understanding reality, it's just a way of perceiving it. Maybe you’re not reaching Nirvana, but maybe you’ll be close to it with Adverlosofy. Don’t you think?